The main promotional video tells the story of the clinic and describes the services they offer. The explainer videos combine live footage and animation. We synchronized the colors of the video with the clinic’s corporate identity. Short campaign videos each deal with a single seasonally-relevant topic, providing the client with promotional multimedia content throughout the whole year. The voiceover was recorded by the owner himself – Dr. Kapalko. We decided to include his pleasant voice in the videos and thus support the authenticity of the claim that we wrote: “The BENNETT Veterinary Clinic – Your Personal Veterinarian”. We shot the videos over the course of several days, creating an improvised studio in the clinic itself to shoot studio footage with the animals.