Minit

An advert for the Crocco frozen pastries by the company Minit.
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A commercial spot should be a combination of promotion and explanation, or a creative spin on a how-to video introducing the preparation the product. Especially when that preparation itself is a key aspect of the product communication! We devised a playful spot that required no spoken word. We then realized the concept using stop-motion animation and written headlines.

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    Ide to aj bez modrín